What's next?

Existing Market:

For this part of the assignment, I interviewed two friends over facetime and my sister. Due to the quarantine environment, these were the people I had access to, but I believe that they are in my target market. I believe that the obvious next steps for my venture would be the development of proper infrastructure needed to facilitate a transit system of this size. However, in my interviews, I wanted to focus on what would be a few steps down the road rather than just the next step. So, I asked my interviewees questions as if the theoretical transit system already existed, and what they believe they would want from a service at that caliber. One of the first things I discussed in an interview would be travel time. For my potential service to be worthwhile it would need to have the capacity to get between cities quite fast. The second thing that one of my interviewees mentioned was that, for the system to be an adequate substitute for traditional transportation, it should invest in comfort. Even in the biggest of cars and in first class on planes, people tend to be packed in small spaces. However, a train could potentially offer much greater space in comparison.

One of the biggest things to strive for is accessibility in my current market. The system is inherently jarring in regards to how people currently live and move, so it would be advantageous to integrate the system into the existing framework as much as possible.

Another goal to be attained once the physical system has been established is to construct a framework online. Platforms already exist that would fit into this potential system, but adaptations to them would need to be made. For example, buying tickets for travel could work very similarly to buying plane tickets. Also, interactive maps that use GPS already exist for local metros and even bus systems, and they could be integrated as well.

New Market:

            I have primarily focused on how my company would target customers that would directly use the service for transportation. However, this prompt allowed me to realize that there are a lot of other factors that would go into the travel experience that would be accounted for. The first I thought about would be food and drink vendors that could provide their products for passengers. This is just one source of economic stimulation that my potential service could provide since it is such a large-scale project.

             I believe that this part of the market is also extremely important. My theoretical proposal itself revolves around the public using the service, making that the most important part. However, the countless additional aspects of business that are included in the development and maintenance of my system would play a huge role as well.